Have you started thinking about taking your business to a next level Or Are you still confused about Rebranding? As a business owner, changing the identity of your business may be something you would hesitate. That’s quite natural. But, if you’re taking more time to think again and decide, you are going to lag the business race. To keep the pace, you should Think Smart and Act Fast! Here comes a set of solutions for some of your queries related with rebranding.
In the course of time, definitely a moment will come when your identity may seem not up to par. That’s the point of time you should start thinking about redefining the corporate identity.
This process often involves restyling logos, colour palettes, and even the visual language of the corporate identity. In certain cases, the name of the organisation is also changed during this process.
So, sudden change in the identity is what pulls you back. A concern on how this is going to affect the business. Being a company with a logo that is well set in the minds of customers, you may worry about the acceptance of the new logo. For customers, encountering a rebranded product can be like learning that an acquaintance suddenly changed his name. Whether the target audience find difficult in identifying us in this new version or will this rebranding make a negative impact in the growth of a business.
Rather than improving the aesthetics of the existing identity, Companies see Rebranding as a latest marketing trend to appear fresh, and new to today’s audiences. Rebranding is about more than just bringing up a new logo and calling it a day. It may take months or even a year to get completely rebranded. You may need a transition period where you will need to gradually walk people from the old to the new. A gradual switching over to the new identity thereby making the customers confident that the brand holds the very same values it presented to its customers every day.