Search Engine Marketing (sem)

Brand Awareness

Project Overview

To drive traffic to Eram Motors website using Search Engine Marketing/PPC (Pay-Per-Click) advertising and to build a brand awareness among the people.

Challenge

  • To drive the right audience from Kerala region who wish to buy Mahindra vehicles to the website & thus to increase the sales.
  • To make this campaign an aid to Search Engine Optimization(SEO) activities of the website to make it rank higher in search results,

Solution

  • Creatives by focusing the most relevant keywords to drive the right audience to the website.
  • Optimized “Placements” of the campaign, which resulted in showing ads in the niche (Automobile related) websites.

Result

  • The Display campaign resulted in an average CTR (Click-through-Rate) of 3.16%, which is 671% higher than the average in automobile industry. (Source: Word stream)
  • The search campaign resulted in an average of CTR (Click-through-Rate) of 4.67 %, which is 118% higher than the average in automobile industry. (Source: Word stream)
  • The website traffic increased 2.5x compared to previous results.
CAPIO is a Digital Creative Advertising Agency in Calicut. A 360o outright solution provider.